Views and opinions of marketers with an interest in the Greater Toronto Area

Welcome to the Toronto Bureau of the Canadian Institute of Marketing (CIM).

CIM "Bureaus" are knowledge exchange places where members (“Bureaucrats”) can build their networks, hone skills and influence change.

Toronto Bureaucrats are encouraged to post ideas, events and concepts related to marketing in the Greater Toronto Area (GTA). To join the Toronto Bureau and post information or participate, contact the Principal Member (PM) of the bureau to add your items. The PM listed is listed in the 'Contacts’ panel.

Bureaucrats may advertise on the Bureau page. Post your business logo in the “sponsors” panel where other bureaucrats can learn about you. Bureaucrats may also post images and documents on the bureau page.

Registered Professional Marketers holding the RPM post-nominal may protect and enhance their credential with participation in the bureau.

Check your bureau often to learn about events, conferences and meetings of interest to marketers in the GTA. 
Street Talk

Annual General Meeting

The 2016 Annual General Meeting of the Canadian Institute of Marketing is scheduled for Wednesday, June 22 at 4:00 EST. The AGM BROCHURE outlines the program beginning at 4:00. Click on the links to view the program.

Attendees must register by completing the REGISTRATION FORM.

Those wishing to attend by GOTOWEBINAR may register at the following link.

Those who cannot attend and are members in good standing (have paid their 2016 membership subscription by call to order of the 2016 Business Meeting) may vote by proxy by completing the PROXY FORM.


Frank Shoniker: Marketing professional with experience in planning and developing comprehensive sales and marketing strategies in support of business goals and objectives.
TOPIC: Integrated Marketing Communications

Preetum Anauth: Financial Adviser helping his clients by creating a customized business plan.
TOPIC: Business Planning

An Opinion by Grant Lee, FCInst.M., RPM

Communicating using the Inverted Pyramid writing style

The inverted pyramid is a style of writing used by newspaper journalists at a time when editors would adjust copy to accommodate space on newspaper sheets. To make room for an article, editors would begin cutting information from the bottom up. I suggest that the style is relevant today, albeit in an expanded notion. In a time when people claim that lifestyles have become more complicated, the art of marketing communications is changing. By means of graphics, video and copy, marketers are messaging audiences through traditional and new media introduced through television, radio and the ‘net. I believe that marketing communications can be more effective if the inverted pyramid is applied to verbal and non-verbal messaging.


John Jackson, MCInst.M
Educator and Education Marketer
WORKTRAIN International

Grant Lee, FCInst.M., RPM
Consulting Marketer
AGL Marketing Limited

Howard A. Pearl, FCInst.M
Chief Operating Officer
866-245-0899 ext 350
Skype hp4indition

Want to be a Toronto bureaucrat?
Contact John Jackson at

Corporate Sponsors of this page

AGL Marketing provides marketing services to professional and industry associations, precast concrete pipe producers and businesses supplying the concrete pipe industry, consulting engineers, businesses providing geomatics/surveying services, and individuals involved in marketing services to the built environment.

AGL Marketing Limited was established in 1998 by A. Grant Lee, a professional marketer, association manager, and land use planner with over 30 years of experience in the infrastructure field.





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